Qualities of a good digital marketing company in Canada 2020

With the advent of digitization, more and more companies are trying to set up their online scenario. This has led to a huge growth, both in e-commerce and virtual businesses, which depend solely on their online presence for attaining sales. However, not all brands and companies manage to get their desired targeted audience. Some even barely thrive to make their presence viable. Steps in, a good digital marketing company.

Taking the services of a good digital marketing agency can mean wonders for an online business. It can help to significantly boost the sales of a company and bring in the desired amount of traffic. It can go a long way to develop one’s brand and generate large number of leads, thus profiting the company across all sectors.  However, the main challenge for brands and corporations is finding the right digital marketing agency.

Basic foundation of a good marketer

There are numerous digital marketing agencies present in Canada. Each and every one of them seems to offer the same core and type of services. Thus choosing among them, the perfect one for your business might be a daunting task. The right agency can create wonders for a company in the same way choosing the wrong one can prove to be disastrous. We have listed some of the major qualities and aspects of a good digital marketing company down below. These qualities and characteristics of a good agency will help business owners choose the right one among the crowd.

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·         Search campaigns and SEO

·         An effective CRM along with email marketing

Apart from these 5 basic services, a good digital marketing agency should be all of these.

The agency should have a great looking website which is both engaging as well as informative.

A digital marketing company will ultimately take care of your online business. If they themselves do not have a firm online presence, then one can wonder how effective they will be at handling clients’ websites. Their site should be easily available on Google and should possess all the main elements of a firm strategy in marketing like a responsive design, an active and functioning blog, intuitive navigation, etc.

The agency should posses a wide and varied range of digital expertise

A digital marketing agency should be able to perform under a wide spectrum of marketing channels. Users tend to browse the net and absorb content across various channels and platforms. A good agency should be able to target all of those along with expertise in :

·         Email marketing campaigns

·         Social strategy

·         Web development

·         Mobile

·         PPC Ads

·         Content creation and analysis

·         SEO

·         Building Links

·         Creation of landing pages

·         Automation for marketing

The agency should know techniques for optimizing voice search and smarter chat bots.

According to a recent survey, by 2020, all queries for search will be voice based. Voice search is getting more popular with each day and it is only a matter of time before it gets established as the main resource of search queries. Marketers should know techniques for optimizing voice for engines as well as incorporating a more natural SEO driven content.

Chat bots have been and will be all the more, a popular means of communication with customer service. They play a vital part in improving experience for customers and enable marketers to engage better with their target audience.  Around 45% of customers in Canada still prefer to use chat bots to converse with customer care. A good marketing agency will have a solid chat service for each one of their clients.

Adaptive and flexible

The digital advertising world is rapidly changing and updating. A good marketer knows how to adapt to the changing landscapes as they keep emerging. This field is ever changing and marketers should be willing to equally adapt and change. Social media can be a perfect example of how well planned, solid marketing strategies are required for keeping pace with updated changing policies and algorithms. The Google ranking algorithm is another example of how SEO strategists need to update their practices, keeping in mind the current industry policies. A good marketing agency embraces change and adapts itself with the changing trends and encourages others to do so.

Marketing for Virtual and Augmented Reality

One of the significant types of ads used by some major applications is augmented reality. A more lively and realistic experience is created by bringing unreal or static environments in augmented reality. The reality of a consumer is integrated with the offer of the company. Successfully incorporating these types of pseudo realty environments with advertisements can go a long way in backing the purchasing decision of a consumer. Brand awareness can also be created with these types of implementations.

Let not your budget decide your online marketer

Thus, a good digital marketing company in Canada should be able to handle effectively some of the vital and major trends in the digital advertising and campaigning world. A company might not have a lot of specialized knowledge, but should possess the necessary traits required in this highly competitive field. The key traits to look out for are

·         A solid track record

·         Enthusiastic and knowledgeable staff

·         Communication skills

·         Adaptiveness and flexibility

·         Ability to provide a diverse and varied service range

In the end, who you choose to be your digital marketing agency or SEO Company comes down to your total budget limits, but it is strongly advised that this should not be your deal breaking factor.